Sunday, June 16, 2013

Top 10 BEAUTIFUL Reasons for PHAMExpo

At this point, you’d be hard-pressed to have missed the news about PHAMExpo, the innovative new beauty expo coming to Pasadena in two weeks! 

Thousands of savvy beauty professionals, students, and up-to-date style enthusiasts will descend on the Pasadena Convention Center on June 29-30, 2013 to discuss, display, discover, and learn from internationally famed beauty experts at PHAMExpoMaking its debut this year, PHAMExpo is a two-day hair and makeup show that is poised to take the world of beauty by storm.   Cheryl Morrill, PHAMExpo Founder and Show Producer, is the beauty and brain behind this new exposition concept; choosing to broaden the beauty spectrum by adding hair and elements of fashion to the traditional makeup show. PHAMExpo is the ultimate event and below are ten reasons to make the scene. 

Meet the makeup experts:  The most sought after makeup artists will be there, doing demos and conducting seminars on every aspect of makeup application and artistry. Experts will include, celebrity artists Eve Pearl, Scott Barnes, and Troy Jensen; Matin Maulawizada, Artistry Director at Laura Mercier;  Caitlin Callahan, Senior Artist at M.A.C. Pro;  Kim Greene, Co-Founder of Greene Street Beauty LLC;  Melissa Street, Owner and Founder of Epic Makeup & Co-Founder of Greene Street Beauty LLC;  and Doe Deere, Founder of Lime Crime Cosmetics. Keynote speaker is Emmy Award-Winning Valente Frazier, whose work has appeared in Vogue, Seventeen, Elle, Harper’s Bazaar, O and Essence. 

See it first:  Discover cutting edge makeup companies, such as TEMPTU Pro, Embryolisse USA; Eye Kandy; Sugarpill; Violent Lips; Yaby; Saucebox; Pursebuzz; Violet Vozz; Enzo Milano; and Brett Freeman Beauty.  In addition, industry pioneers and popular favorites will also be in attendance, including Stila Cosmetics; MAC Pro; and INGLOT will unveil new products and tools.

Get the inside scoop on trends:  Makeup, hair, nails, and lash experts will present their take on the trendiest looks and latest celebrity styles.

Meet the hair experts:  Celebrity hair stylist Frank Galasso and the team of experts from Paul Mitchell the School will be conducting seminars for all eyes to see.

Social Lounge:  PHAMExpo will be introducing a new concept this year in the form of an exclusive social lounge meet-up area. This private space will give beauty bloggers and vloggers an area to unwind, liveblog/tweet/vlog, and connect with followers and fans!

Buy it cheap:  Throughout the weekend, cutting edge and mainstream makeup companies alike will offer show specials, close outs, and deep discounts on beauty must-haves at the lowest prices possible.

Learn:  Demos and workshops will teach everything from applying ‘made from mink’ eyelashes and creating the look of flawless skin, to the latest techniques and styles in gel nails.  No matter what beauty techniques the attendee in question is after, they can be learned at PHAMExpo.

Camera work:  There will be photo seminars for makeup artists that will be intriguing and beneficial to all.  These seminars presented by  Sue Bryce – Australian Photographer of the Year – presenting “Build Your Own Portfolio”.  Sue will teach attendees how to build and photograph their own portfolios with natural light and point and shoot cameras.

One price fits all:  All education and workshops are included with your ticket ($45 one-day; $75 two-day).  Professional & Students discounts tickets available.

Eye candy galore:  Prepare to have your mind blown by the most outrageous and creative artistic makeup and full body makeup in existence.

PHAMExpo will be held Saturday, June 29 from 8:30 am-5 pm and Sunday, June 30 from 10 am-5 pm at the Pasadena Convention Center located at 300 Green Street, Pasadena, CA.  Tickets are priced from $45-70.  More details on speakers, educators, vendors, and special events available at, on Facebook, on Twitter, and Instagram @PHAMExpo.

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