Saturday, August 16, 2014

Intimate Apparel & Swim Fit Mannequins

Intimate/Swim AlvaForm fit mannequins that reflect  the fit of lingerie and swimwear on real women will be exhibited by global size and apparel fit expert Alvanon, Inc. at ISAM/MAGIC, August 17 – 20, 2014, Las Vegas Convention Center. The AlvaForms will be dressed in trending fashions from leading brands, including Diva, Everyday Sunday, B.Swim, Blumoss, Anne Cole, Unique Vintage , Magicsuit, Prana and Banana Moon.


Intimate Apparel & Swim Fit Mannequins

At the show, Alvanon will exhibit its Intimate/Swim AlvaForms at ISAM’s location in the Central Hall with all of Women's Wear,  near the runway and in selected vignettes in the larger cross aisle. 2014 marks the second straight year in which Alvanon will showcase its AlvaForms with branded swimwear at ISAM’s show location. "We are excited to have the AlvaForms in our area again this year,"  notes ISAM Director Barbara Brady.  

The Alvanon Intimate/Swim AlvaForms

Alvanon’s AlvaForms provide designers, manufacturers and retailers  with the means to create and market intimate apparel and swimwear that fit women more consistently and comfortably.

The AlvaForms are 15% softer than standard soft mannequins and feature a memory foam that mimics a human body’s softness. At the show, Alvanon size and fit experts will explain to booth visitors how this enables businesses to design, produce and sell intimate apparel and swimwear that better fits their target demographics, including by age, height and body type.

“Ultimately, AlvaForm intimate apparel and swimwear fit mannequins help designers, manufacturers and retailers to achieve greater customer satisfaction,” says Alvanon President Ed Gribbin. ”The AlvaForms are softer than previous generations of soft fit mannequins and better accommodate underwire and bust fit.  This empowers designers to assess fit with a greater degree of accuracy.” 

The AlvaForms also facilitate working against the exact same fit dimensions all along the supply chain, which reduces the number of iterations needed to arrive at a desired fit.

This cuts costs associated with hiring human models and speeds the design to selling floor supply chain process.

The AlvaForms are available in the full torso style with a widened crotch for ease of creating tops and bottoms, with the option of having them freely stand on a table top or hang from the included full form stand. The form series is offered in traditional sizing that ranges from 34 to 36, B and C Cup. It is priced at $1,675 plus shipping duties and taxes.

About Alvanon Inc.

Founded in 2001, the Alvanon Group of companies is the global leader in providing full service, integrated fit solutions for the apparel industry.  From its head office in New York, operations center in Hong Kong and operating offices in the UK and Germany, Alvanon provides customised fit strategies and product development tools to the world’s leading fashion brands, retailers, lingerie, swimwear, sportswear, mail order and corporate clothing suppliers.  Alvanon’s fit offer combines the world’s largest database of 300,000 body scans with the unparalleled expertise, products and services provided by a team of over 70 dedicated sizing and body shape professionals.  

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Wednesday, August 6, 2014

Perfect Poolside Swimwear

Without a doubt, swimwear is the staple of summer. From stylish one pieces, takinis and bikinis to men’s trunks and board shorts, there’s plenty of styles, patterns and colors to choose from. Go tropical at Tommy Bahama or Tommy Bahama for Women, looking for a swimsuit with a retro feel? Beach Bash on the third floor of the Forum Shops at Caesars has plenty of looks that fit the bill. Vilebrequin has trunks that macth any style or personality. Even better, they have matching trunks in boys and men’s sizes.

Men's Swim Trunks

Travel tip: Pick up a bikini bag from Henri Bendel – a stylish way to stash a wet suit.


Friday, August 1, 2014

Cara Delevingne for Topshop Campaign

Ad campaign for Topshop and Chanel.


Cara Delevingne

Featuring Cara Delevingne.  Although you can't see them in this fashion photograph Delevingne's distinctive dark, bushy eyebrows are her model trademark.


Cara Jocelyn Delevingne is an English fashion model, socialite, actress and singer.  She is daughter of Pandora (née Stevens) and property developer Charles Hamar Delevingne.  Here are a few facts about Cara that you may not have known.  Delevingne's maternal grandfather is the former publishing executive and English Heritage chairman Sir Jocelyn Stevens, nephew of magazine publisher Sir Edward George Warris Hulton and grandson of newspaper proprietor Sir Edward Hulton, 1st Baronet. Her maternal grandmother Janie Sheffield was lady-in-waiting to Princess Margaret.  Her paternal great-grandfather was the Canadian-born British politician Hamar Greenwood, 1st Viscount Greenwood.

In 2011, Delevingne was featured in Burberry's spring/summer 2011 campaign.Delevingne later became the face of Burberry's spring/summer 2012 campaign shot by Mario Testino alongside actor Eddie Redmayne.


Delevingne has featured in advertising campaigns for other brands including H&M Authentic Collection (2011), Dominic Jones Jewellery (2012), Blumarine, Zara, and Chanel.  In addition, she was the cover girl of W's September 2013 issue.  She also walked down the catwalk as a model in the 2012 and 2013 Victoria's Secret fashion show.


Here is one more photo so you for you to enjoy from the Chanel and Topshop ad campaign.



Cara Delevingne Topshop and Chanel

Here is a behind-the-scenes video.





Topshop started back in 1964. Since those humble beginnings in the basement of a department store they have grown up and now have over 300 stores in the UK alone.  They ship to more than 100 countries and our eclectic British style is known all over the world.

Their Oxford Circus flagship is a mecca for cool girls, whether they’re holidaying in London or living in the capital, and they have spread the love across the pond with flagships in Chicago and New York.

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