Thursday, July 24, 2014

American Rag and Cody Simpson

Pop singing sensation Cody Simpson was announced today as the latest artist to join the American Rag "ALL ACCESS" campaign kicking off July 28 and continuing through November. American Rag, available only at Macy's, launched the program in February, bringing its customers access to exclusive music, videos, sweepstakes and in-store appearances from some of today's hottest rising stars. Simpson's collaboration with ALL ACCESS for American Rag will include everything from social activations to marketing and advertising collateral that will feature Simpson modeling American Rag's latest looks for the fall season. 
In-Store Appearance

On Nov. 8, 2014 customers at Macy's Roosevelt Field will have the opportunity to see a live performance from Simpson, plus take part in a meet-and-greet* with any $40 American Rag Juniors or Young Men's purchase (*while time permits). 

The American Rag ALL ACCESS campaign launched in February 2014 with pop-rock group We The Kings, followed by actress and singer Lucy Hale in April 2014. Throughout both programs, participating artists created and curated exclusive content for American Rag's digital properties, including raggedmag.com and its social media channels.
American Rag is available exclusively at Macy's. For more information on "ALL ACCESS," customers can visit raggedmag.com. 

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