Thursday, April 4, 2013

Stray Heart Fashion Brand


stray heart

Junk Food Clothing has just announced the Fall 2013 launch of its highly anticipated women's contemporary line, Stray Heart- a collection of pieces for the effortless female style inspired by the modern gamine. Stray Heart is a directional everyday basics line of bright and modern go-to-pieces that is made with love in the USA. Inspired by a sense of adventure, Stray Heart's mission is to infuse each piece with the effortless, efficient, and romantic spirit that defines the brand and embrace the firm belief that just because you stray, doesn't mean you're lost. Sensibilities borrowed from both runways and the road, every silhouette is named after a street including, Ricki St, Isabel St, and Luna St. to name a few, the line is made for girls on the go. She is adventurous, curious, and effortlessly chic; as she travels she takes note of her favorite stops and shops along the way and embodies the stray heart at every fashionista's core being.


For the first season, the story revolves around clean-lined athletic influences contrasted with the toss-on edge of 90's grunge. "The classic old-school image of editors wearing running shoes during fashion week and tying a hoodie around the waist inspired us to turned this laid back, irreverent spirit into Stray Heart, while maintaining the polish that make such style choices feel fresh in the first place," says Andrei Najjar, Vice President of Marketing. The Stray Heart Fall '13 collection features custom developed fabrics in a range of vibrant colors. The collection is full of both bold hues such as pinks, corals, and turquoise as well as crisp and clean whites, grey, and black basics. The line ranges from the basic scoop neck t-shirt to the front pocket hoodie, the pullover sweaters to the shawl collar cardigan, each piece is given the Stray Heart twist with thoughtful details and new proportions to enhance your closet favorites. Stray Heart turned this laid back, irreverent spirit into their Fall line, while maintaining the polish that make such style choices feel fresh in the first place.

The Stray Heart collection of ultra chic everyday basics ranges in price from $46-$108 and will be available late this summer on www.strayheartla.com.

Many stars wear Junk Food Clothing.  Here at the Blog About Fashion, we assume many more will wear the new brand.

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