Wednesday, April 1, 2015

IAC Fifth Annual Gold Conference

gold jewelry 2015

On March 30, 2015 Initiatives in Art & Culture (IAC) announced the agenda for its Fifth Annual Gold Conference, entitled “Gold: Transparency, Trends and Techniques,” taking place April 9-10, 2015. The conference explores the underpinnings of gold’s abiding emotional power, allure, and enduring value, with a focus on jewelry. An industry update on the newly implemented approach to setting the price of gold is among the presentations that shed light on factors that impact the jewelry market. The means used to attract niche consumer channels—such as “millennials” and “baby boomers”—is addressed. Techniques, cutting-edge technology, and educating the next generation of jewelers and consumers are explored. Ways that consumers can be confident that their purchases are both aesthetically and emotionally pleasing, as well as responsibly sourced, are given considerable focus through discussion of how the industry builds consumer trust through transparent reporting and the journey toward responsible mining.

"We have been overwhelmed by the fascinating recent developments in the gold industry, as we have been and continue to be with the history and legacy of this precious metal,” said Lisa Koenigsberg, Founder, IAC. “It has been a delight to be able to present this event for five consecutive years with so much new information each year. Every participant in IAC's Fifth Annual Gold Conference represents this metal in some outstanding and significant way. We collaborated with many top professionals in their fields to showcase some of the most timely issues and achievements for the industry with the effectiveness and directness so important to IAC."

The event was created in collaboration with IAC’s sponsorship partners, which include Richline Group; Signet Jewelers, Ltd.; Hoover & Strong; Gemological Institute of America; WYS Jewelry; Doyle & Doyle; Aaron Faber Gallery; and Freeman’s.

Richline Group, the lead sponsor for this event, released these comments regarding its corporate involvement in the event this year:

"Richline is, once again, proud to support IAC’s Fifth Annual Gold Conference,” said Mark Hanna, CMO of Richline Group. “We consider this the world’s premier examination of all things related to gold and gold jewelry. Its educational emphasis on the emotional, historical and next-gen aspects of gold—with broad, expert attention paid to the key motivators of gold’s relevance—uplift all issues related to this precious metal and its role in the marketplace."

Signet Jewelers is supporting IAC’s gold conference once again. The company released this comment about its involvement this year:

"Signet is honored to support IAC’s Fifth Annual Gold Conference, for the second year in a row,” said David Bouffard, Signet Vice President Corporate Affairs, Signet Jewelers, Ltd. “The company is particularly impressed with the attention this event focuses on responsible sourcing and sustainability, which is an important element of our corporate strategy.”

Hoover & Strong, which is supporting IAC’s gold conference for the first time, released this statement:

"We are thrilled to be a part of IAC’s Fifth Annual Gold Conference and look forward to educating the next generation of jewelers about Harmony recycled gold and Hoover & Strong's Fairmined initiatives,” said Torry Hoover, President, Hoover & Strong. “Since branding the Harmony line of recycled precious metals in 2008, we have come to learn that responsible choices, sustainability and ethical sourcing—always important to us—are also important matters in jewelers' hearts and minds. Recycled and Fairmined metal options are now readily available, so jewelers have the opportunity, and thankfully the desire, to create the most beautiful, eco-friendly jewelry in the history of this industry. We support the efforts of the IAC gold conference in its ongoing commitment to exploring these issues."

Formal sessions for the conference will be held at The Graduate Center, City University of New York (365 Fifth Ave.). Additionally, two private cocktail receptions and viewings will be hosted for conference attendees. On April 9, Aaron Faber Gallery (666 Fifth Ave.) will host a reception in celebration of its fortieth anniversary. And Doyle & Doyle will host a closing reception for conference attendees in its flagship store (412 West. 13th St.) in celebration of its fifteen anniversary. For further information regarding presenters, schedules and locations for events related to this conference, please see the following agenda. Those interested in attending can register at, https://iacgold2015.eventbrite.com.

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About Initiatives in Arts and Culture
Initiatives in Arts and Culture (IAC) is an organization committed to educating diverse audiences in the fine, decorative, and visual arts, as well as architecture. IAC's primary activities are conferences, publications, and exhibitions. These take an interdisciplinary approach, considering issues related to fabrication, connoisseurship, cultural patrimony, cultural preservation, and the future of culture. Particular areas of emphasis include American painting, the history of frames, the Arts and Crafts movement (internationally and in the United States), the art of metalworking in America, the art of the frame, the influence of Asian cultures on American fine and decorative art, and the history and future of fashion and materials. IAC’s projects have been supported by a wide array of individual, corporate and foundation funders.

Initiatives in Art and Culture’s Fifth Annual Gold Conference Agenda
Thursday, April 9, 2015
Location: sessions take place at The Graduate Center, City University of New York, 365 Fifth Ave.

9:30 – 10:10 a.m. “Keynote: All That Glitters: How Gold Seduced the Human Race,” presented by Matthew Hart, Journalist and Author of “Gold: The Race for the World’s Most Seductive Metal.”

10:15 -10:55 a.m. “Jewelry Trends Driven by the Catwalk: Spring/Summer 16,” presented Jaime Cohn-Barr, Footwear and Accessories Editor, WGSN.

11:10 - 11:50 a.m. “Designing for Millennials,” a panel discussion moderated by Claudia Mata, Accessories and Jewelry Director, W, with panelists: Alison Lou Chemla, Creative Director and Designer, Alison Lou; Ana Khouri, Jewelery Designer; Anita Ko, Jeweler.

11:55 a.m. - 12:25 p.m. “Gold in Beauty: Body Adornment,” a panel discussion moderated by Candice Sabatini, Co-Owner, Beauty News NYC, with panelists: Deirdre Hanrahan, Founder, WYS; Veleta Vancza, Co-Founder, MINE Luxury Nail Lacquer.

1:45 - 2:25 p.m. “The Old Rush: Selling Gold in the Age of Aging,” presented by Peter Hubbell, Founder and CEO, BoomAgers and Author of The Old Rush: Marketing for Gold in the Age of Aging.

2:30 - 3:10 p.m. “Jewelry Retailing in New Luxury Style,” presented by Pamela N. Danziger, President and Founder, Unity Marketing.
3:15 - 3:45 p.m. “Elizabeth Doyle in Conversation with Michelle Graff,” Michelle Graff, Editor-in-Chief, National Jeweler interviews Elizabeth Doyle, Co-Founder, Doyle & Doyle.

4:00 - 4:30 p.m. “The LBMA Gold Price: A New Era for the World’s Gold Benchmark,” presented by Finbarr Hutcheson, President and CEO, ICE Benchmark Administration Limited.

4:35 - 5:15 p.m. “Collecting Gold Rings,” a conversation between Lisa Koenigsberg, Founder, Initiatives in Art and Culture; Jack Ogden, Jewelry Historian and Industry Consultant; and Benjamin Zucker, Authority on Precious Stones.

6:00 – 8:00 p.m.
Location: Aaron Faber Gallery, 666 Fifth Ave.
Viewing and cocktail reception in celebration of Aaron Faber Gallery's Fortieth Anniversary with Remarks by Patricia and Edward Faber.

Friday, April 10, 2015
Location: sessions take place at The Graduate Center, City University of New York, 365 Fifth Ave.

9:10 – 9:55 a.m. “Getting Results from Social Media: Messaging and Marketing,” a panel moderated by Cheryl Kremkow, Director, Citrine Media, with panelists: Eugene Brill, Vice President of Operations,
Jewelry.com; Cindy Edelstein, Founder and President, Jeweler’s Resource Bureau; Evert deGraeve, Jeweler; Robyn Hawk, Consultant.

10:00 – 10:40 a.m. “Marks of Achievement: Gold as a Sign of Distinction,” presented by Jack Ogden, Jewelry Historian and Industry Consultant.

10:45 – 11:05 a.m. “The Kentucky Derby Trophy: a Marriage of Fine Materials, Craftsmanship and the Sport of Horse Racing,” presented by Elizabeth Brehmer, Vice President of Product Development, LeachGarner.

11:25 a.m. – 12:15 p.m. “30 Years of the American Jewelry Design Council,” a panel discussion moderated by Cindy Edelstein, Founder and President, Jeweler’s Resource Bureau, with panelists: Alishan Halebian, Jeweler; Barbara Heinrich, Goldsmith; Susan Helmich, Jeweler; Jose Hess, Jeweler.

1:30 – 2:15 p.m. “Cutting Edge Technology and Its Potential,” a panel discussion moderated by Steven Adler, Founder, A3DM, with panelists: Kevin Abernathy, Industry Consultant; Jeff High, Chief Innovation Officer, Stuller, Inc; Savannah Peterson, Director of Global Community, Shapeways.

2:20 – 3:05 p.m. “The Next Generation: Educating Jewelers and Their Customers,” a panel discussion moderated by Peggy Jo Donahue, Director, MJSA Education Foundation, with panelists: Michael Coan, Chairman Emeritus and Assistant Professor, Jewelry Design Department, The Fashion Institute of Technology; Patricia Madeja, Professor and Jewelry Coordinator, Pratt Institute; Mark B. Mann, Director Global Jewelry Manufacturing Arts, Gemological Institute of America; Susan Thea Posnock, Director of Public Affairs and Education, Jewelers of America; Jonathan Wahl, Director, The Jewelry Center at 92nd Street Y.

3:25 – 4:15 p.m. “The Importance of Building Trust in the Gold Industry: The Journey Toward Responsible Sourcing, and Gaining Consumer Trust in the Retail Market,” a panel discussion moderated by Rob Bates, Senior Editor, JCK, with panelists: Larry Bock, Sales Director, Hoover & Strong; David Bouffard, Signet Vice President Corporate Affairs, Signet Jewelers, Ltd.;Holly Dranginis, Policy Analyst, The Enough Project; Cecilia Gardner, President, CEO and General Counsel, Jewelers Vigilance Committee; Christina Miller, Executive Director and Co-Founder, Ethical Metalsmiths; Toby Pomeroy, President, Toby Pomeroy; Kenneth Porter, Head of Business Development, Fairmined Initiative, ARM.

4:20 – 5:15 p.m. "Stealing Lightning from the Gods: The Work of Daniel Brush,” presented by Legendary Goldsmith Daniel Brush.

6:00 – 8:00 p.m.
Location: Doyle & Doyle, 412 W. 13th St.
Viewing and cocktail reception in celebration of Doyle & Doyle’s Fifteenth Anniversary. 


Thank you for reading our fashion jewelry blog post.  If you wish to do additional reading, you may want to also visit the fashion blog.  If you have enjoyed this post or have questions about the article, please post your comments or questions in the comment area below.

Thursday, March 12, 2015

RFID As You Like It for Fashion

FineLine Technologies Inc. introduces RFID “As You Like It,” an innovative new process that enables fashion brands and retailers to quickly and easily order attractive branded hangtags with integrated RFID capability.

With RFID “As You Like It,” apparel companies can leverage RFID while enhancing their carefully cultivated brand image. They can break free from unsightly secondary RFID stickers and tickets — while realizing efficiencies and cost reductions in their supply chains.

Key benefits of FineLine RFID “As You Like It” include:
  • 48-hour turnaround times for production orders, anywhere in the world;
  • one-week turnaround on integrated tag samples;
  • no annual quantity or inventory commitments; and
  • lower costs compared with the combined expense of traditional branded
  • hangtags and secondary RFID tickets or stickers.

FineLine’s RFID “As You Like It” process meets demand for an attractive, efficient and cost-effective alternative to today’s typical RFID tagging products and processes. With RFID “As You Like It,” apparel brands and retailers gain the benefits of RFID without compromising their brand image, cost competitiveness or supply chain efficiency. FineLine integrated RFID hangtags have an RFID chip embedded inside a stylish branded hangtag, which contains all of the usual pricing and sizing information. The hangtags eliminate the need for separate RFID stickers or tickets, which can cost from $70 to $100 per 1,000 units. Integrated RFID tags also reduce the extra labor required to attach multiple tags or stickers. They also minimize the risk for mismatches between the secondary RFID ticket or sticker and the primary UPC tag.

“With our new RFID ‘As You Like It’ process, we make it easy for fashion brands and retailers to integrate RFID into labels their designers, merchandisers and customers will love, with flexible sampling, ordering requirements and delivery terms they and their entire supply chain can enjoy,” said George Hoffman, CEO, FineLine Technologies.

FineLine can produce integrated RFID hangtags to virtually any brand specifications, including diverse hangtag sizes, color graphics and variable text. After a customer’s brand art is set up in FineLine’s systems, FineLine can ship flexible order quantities, including short runs, within 48 hours anywhere in the world. This service level is critical for fashion businesses that otherwise face long sampling cycle times, design limitations, high minimum order quantities and typical delivery windows of three to four weeks.

Integrated RFID hangtags can be leveraged in vendor source tagging programs, which reduce cycle time and optimize lower labor costs associated with product ticketing. Or they can be attached in distribution centers or retail stores.

Secondary RFID tickets and stickers (at left) can detract from brand image. Fashion brands and retailers can achieve an attractive branded look with integrated RFID hangtags (right) from FineLine Technologies’ RFID “As You Like It” process. (Photo courtesy of FineLine Technologies.)

About FineLine Technologies

FineLine Technologies provides variable data ticketing and mobile solutions for retailers, suppliers, and manufacturers throughout the world, with products ranging from barcoded tags to RFID, RF and NFC integrated ticketing and labeling applications. With headquarters in Atlanta, Georgia, the company owns and operates facilities in the U.S., Canada, Hong Kong and Shenzhen, China. For more information please contact Kayte Tarantino at ktarantino@finelinetech.com.

Learn more about RFID for the clothing industry on the Apparel Search directory.  You can also learn about hangtags, price tickets, etc.

Thank you for reading our fashion blog. If you have enjoyed this post or have questions about the article, please post your comments or questions in the comment area below.

Wednesday, February 25, 2015

HAMMITT Opening Flagship Store in Las Vegas

Coveted luxury accessories brand HAMMITT announces the opening of its flagship retail store at Grand Bazaar Shops™ in Las Vegas, Nevada. Opening on February 26, 2015 the immersive retail experience will feature the entire Hammitt collection of handbags, small leather goods and accessories, all at the heart of the Las Vegas Strip.
“I can’t imagine a better location for our first retail boutique and global flagship,” says Executive Creative Director and CEO Tony Drockton. “This is a milestone for our company and we are thrilled to be included in such an innovative retail space. We even named one of our bags ‘The Strip’ in anticipation of this venture.”
As a top selling brand in boutiques nationwide, Hammitt has built a significant cult following which helps to fuel its expansion into the retail space. The store will serve as the primary launch pad for new products, innovative partnerships and it will only accept cashless transactions.
The décor of Hammitt at Grand Bazaar Shops™ is inspired by a mid-century modern Los Angeles minimalist lifestyle concept. Designed by architect Katsumi Moroi, it reflects the iconic effortlessly cool California style of Hammitt, featuring cinder blocks, Douglas fir wood beam rafters, textured walls and a living wall. 
To view the entire Hammitt collection, visit www.hammitt.com.
About Hammitt:
Hammitt is a luxury accessories brand based in Los Angeles, with handbags at its heart. Offering effortless style and a playful spirit, the collections are designed for a dynamic lifestyle. Providing both functionality and iconic silhouettes, Hammitt is carried in top boutiques nationwide and has evolved with the guidance of Executive Creative Director & CEO Tony Drockton. By applying expert craftsmanship to a modern design context, Hammitt transcends culture through versatility. Every made-to-order piece is a timeless staple with each bag becoming a personal reflection of its individual collector. 

Located at the entrance to Bally’s Las Vegas at one of the busiest intersections in the world, Flamingo Road and Las Vegas Boulevard, Grand Bazaar Shops introduces a new paradigm to Las Vegas retail.  A “21st century bazaar,” the immersive retail experience features exclusive first-to-market brands and unique international retailers. Vibrantly colored rooftops highlight a distinctive open-air setting that emulates the world’s greatest markets. Grand Bazaar Shops offers an urban shopping scene ripe with culture, fashion, food and entertainment in a modern attraction. The mix of tenants, many offering engaging experiences within or outside their stores, will create a place of excitement where visitors will be able to interact with retail. For more information, please visit www.GrandBazaarShops.com.
Thank you for reading our fashion blog. 

Learn more about fashion in Las Vegas on Apparel Search.

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Saturday, February 14, 2015

Lily Collins Wearing MTV Logo Sleeveless T-Shirt

Lily Collins was photographed wearing a Junk Food t-shirt the other night in Los Angeles.  The stylish Love, Rosie actress rocked her MTV Logo Sleeveless T-Shirt as she made her way through LAX airport.
Lily Collins Wearing MTV Logo T-Shirt

MTV top from Junk Food Fashion Brand
(Price available upon request; www.junkfoodclothing.com). 

See more fashion worn by Lily Collins on the Fashion Blog.

Wednesday, January 28, 2015

MAGIC Trade Show Tips from Buyers

Whether you’re attending your very first MAGIC show or are a tradeshow veteran, we can always use a few more tips to maximize our experience.  Below you will find suggestions from MAGIC buyers that shared their insight on how to make the most of your MAGIC experience this upcoming show (which takes place this February 17th to 19th!). 

Tip 1: Limit Appointments + Collaborate with Others

Advice from Lisa Weiss, Buyer for Bivouac, Ann Arbor

I try to make as few appointments as possible due to the massive size of the show. This way, I am able to go through every aisle in both women's areas of PROJECT and ENK. I am constantly on the lookout for new lines, and I would miss several if I jumped from one appointment to another on opposite sides of the show.

I have no problem sharing an appointment with another buyer.  This is the time to talk shop; to compare customer base and lines carried. I also sit next to other stores in the buyer lounges at lunch and talk shop as much as possible. Trends show up throughout the show. Every company introduces the same thing when it is new. Talk, talk, talk— with other stores and companies. The more I see, the more I know. I have been doing this for 30 years, and I just wing it! 

Tip 2: Set Goals in Order to Find Trends That Stick
Advice from Nicole Haase, Senior Director of Merchandising for ModCloth

MAGIC has grown exponentially over the years, so it is important to plan ahead to make the most of your time. You should come to the show with a goal in mind. Are you there to seek out new trends, expand the assortment offering in new categories, discover new vendors or network with other retailers? Your answer will help structure how you plan your time; and for me at ModCloth, it is all of those things.

A few weeks before the show, I review the vendor attendees with my team and we reach out to schedule time to meet with them while we are at the show. Vendors' time tends to book up, so winging appointments is not an option. If you have the time, it is great to take advantage of the panels and keynotes (especially on trends), as this helps solidify your strategies to inform the future seasons. Plus it is a great way to network and meet with peers in the industry.

Once I am there, I have learned to follow the traffic. People tend to gravitate towards what is new and noteworthy. This also helps in discovering new vendors and trends.

Finally, don't forget to enjoy the experience, as there are lots of great people-watching opportunities at MAGIC. There are so many trendsetters walking the floor that often times you can witness a trend by simply observing what attendees are wearing.

Tip 3: Pre-Plan How You Navigate Your Show with Online Tools

Advice from Mary Ohanian, Owner of La Galleria

Before the show, study everything you can about who you want to visit. Review the show maps and make a plan so you do not waste time going back and forth.
It is also important to take advantage of the industry workshops and seminars. No matter how long you have been in the industry, there is always something new to learn.
While walking the show, be meticulous with note taking and picture taking. Look closely at the merchandise so you do not buy pieces that are too similar. I have been known to buy the same black skirt from three different sources at one show!

Once you are on site, focus on building relationships. It is through these relationships that doing business becomes easier over the years. Vendors will accommodate your requests when they know who you are. Sometimes, you may need a special order.  

Expert Tip: New buyers should know that you can place a big order and ask the vendor to ship it in increments so that you have new merchandise coming to the store every couple of weeks. This way you don't have such a big spend at once. We have customers coming in every week, so we do not want to put everything new out all at once.

After the show, we spend the week laying out all the information that we gathered into a spreadsheet. We do the numbers and analyze each category. This is where all the notes and pictures comes in so handy. Then we make the buying decisions after completely reviewing everything. It all comes together nicely.

Tip 4: Subscribe to Emails and Network

Advice from Jason Wayman, Owner of Elements and 18-Year MAGIC Veteran

The buyers’ lounges at MAGIC are important. They are not only places to relax and grab a bite, but also house a wealth of information and networking opportunities. The lounges are also great places to find out what people are talking about. The buzz is always about what is new, and there is always a collaborative energy. Subscribe to and read MAGIC emails ahead of time and utilize their efficient mapping system, as it is key in time management, one of the biggest challenges at MAGIC since it is so large. You need to be organized, but you also never know exactly what products are like until you are there in person.


One of the best things about going to MAGIC for so many years is having lots of friends there, so we can pass in the aisles and talk about what is new and on trend. Word-of-mouth referrals from colleagues are extremely valuable.

If you want a tip from Apparel Search, it is suggested that you read the Global Artisan Village and Handmade Boutique news article.

Thank you for reading our fashion blog. 

If you have enjoyed this post or have questions about the article, please post your comments or questions in the comment area below.

Friday, January 9, 2015

Selma Blair Wearing Tio Jaguars Jeans

Selma Blair was photographed wearing STRÖM Brand recently in Los Angeles. The busy mom wore her Tio Jaguars for the third time as she enjoyed the farmers market with her son Arthur ($228, www.strombrand.com).

Selma Blair
Selma Blair

Below is a fashion model wearing the jeans.
Tio Jaguars

Selma Blair is an American film, television and theater actress. Since Blair made her professional acting debut in 1995, she has starred in a variety of film genres, including several commercial Hollywood motion pictures, indie and art house films.  She is a lovely fashionista.

See more celebrities wearing STRÖM Brand on the fashion blog.

Tuesday, November 4, 2014

Nordstrom Rack at Crossroads at Eatontown

Nordstrom, Inc. announced today plans to open a Nordstrom Rack at Crossroads at Eatontown in Eatontown, N.J. The 35,250-square-foot store is scheduled to open in fall 2015. Crossroads at Eatontown is owned and operated by LGR Associates, LP.  

"We're excited to bring a Nordstrom Rack to Eatontown so that we can better serve customers in Monmouth County," said Geevy Thomas, president of Nordstrom Rack. "Crossroads at Eatontown is surrounded by a strong mix of retailers, restaurants and entertainment. We're happy to be a part of a location that is convenient for our customers and we look forward to getting our doors open next fall."

The Crossroads at Eatontown is a recently renovated center located directly across from the main entrance of the Monmouth Mall. When it opens Nordstrom Rack will be on the corner of Highway 35 and Highway 36 and accessible from Exit 105 on the Garden State Parkway and Exit 13B on Route 18.

"We are thankful that our upgrade is complete and excited to have Nordstrom Rack as a new addition to our family of stores," said Darlene Lukaszewicz, manager of LGR Associates, LP. 

When it opens it will be the fifth Nordstrom Rack in New Jersey. A new Rack in Livingston opened in October and the company will open its fourth Rack at Mercer Mall in Princeton next spring 2015. Nordstrom also operates five full-line stores in the state.

Nordstrom Rack is the off-price retail division of Nordstrom, Inc., offering customers a wide selection of on-trend apparel, accessories and shoes at an everyday savings of 30-70 percent off regular prices. The Rack carries merchandise from Nordstrom stores and Nordstrom.com and specially-purchased items from many of the top brands sold at Nordstrom. The Rack is designed to provide the ultimate treasure hunt to style-savvy customers.

Thank you for reading our fashion blog. If you have enjoyed this post or have questions about the article, please post your comments or questions in the comment area below.

Monday, October 6, 2014

Fashionable NFL Bag Ban Solution

With the NFL Bag Ban still in place, female football fans are coming up shorthanded on ways to carry their essentials on game day. Your choices are limited to a clear plastic sack (ew) or try to shove everything you need into your pockets (yeah right).

With the SHOLDIT Clutch Wrap purse, you can go hands-free all game and still have all of your essentials close at hand. SHOLDIT is a traditional infinity scarf with a big secret: it contains a hidden zipper pocket perfectly sized to carry all of your game-day essentials on the sly. Even better, you don't have to worry about setting your valuables down on the grimy stadium floors.

Whether you're a Patriots fan...



Scarf Purse

A Vikings fan...

Purse Scarves

Or a Broncos fan...


Scarve with hidden pocket

SHOLDIT has got your style AND your belongings covered for game day this football season. $29+, available at sholdit.com

Get your game day wrap ready and head out to watch some football in style.

Wednesday, September 10, 2014

Amanda Seyfried in Short Sleeve Striped Sweater

Amanda Seyfried was photographed wearing Cynthia Rowley earlier this week in Toronto! The While We're Young actress looked bright and colorful in her Short Sleeve Striped Sweater as she made her through the airport ($159, www.cynthiarowley.com).


Amanda Seyfried in Short Sleeve Striped Sweater

Amanda Seyfried in Short Sleeve Striped Sweater
See more from fashion designer Cynthia Rowley on the Apparel Search fashion blog.

Saturday, August 16, 2014

Intimate Apparel & Swim Fit Mannequins

Intimate/Swim AlvaForm fit mannequins that reflect  the fit of lingerie and swimwear on real women will be exhibited by global size and apparel fit expert Alvanon, Inc. at ISAM/MAGIC, August 17 – 20, 2014, Las Vegas Convention Center. The AlvaForms will be dressed in trending fashions from leading brands, including Diva, Everyday Sunday, B.Swim, Blumoss, Anne Cole, Unique Vintage , Magicsuit, Prana and Banana Moon.


Intimate Apparel & Swim Fit Mannequins

At the show, Alvanon will exhibit its Intimate/Swim AlvaForms at ISAM’s location in the Central Hall with all of Women's Wear,  near the runway and in selected vignettes in the larger cross aisle. 2014 marks the second straight year in which Alvanon will showcase its AlvaForms with branded swimwear at ISAM’s show location. "We are excited to have the AlvaForms in our area again this year,"  notes ISAM Director Barbara Brady.  

The Alvanon Intimate/Swim AlvaForms

Alvanon’s AlvaForms provide designers, manufacturers and retailers  with the means to create and market intimate apparel and swimwear that fit women more consistently and comfortably.

The AlvaForms are 15% softer than standard soft mannequins and feature a memory foam that mimics a human body’s softness. At the show, Alvanon size and fit experts will explain to booth visitors how this enables businesses to design, produce and sell intimate apparel and swimwear that better fits their target demographics, including by age, height and body type.

“Ultimately, AlvaForm intimate apparel and swimwear fit mannequins help designers, manufacturers and retailers to achieve greater customer satisfaction,” says Alvanon President Ed Gribbin. ”The AlvaForms are softer than previous generations of soft fit mannequins and better accommodate underwire and bust fit.  This empowers designers to assess fit with a greater degree of accuracy.” 

The AlvaForms also facilitate working against the exact same fit dimensions all along the supply chain, which reduces the number of iterations needed to arrive at a desired fit.

This cuts costs associated with hiring human models and speeds the design to selling floor supply chain process.

The AlvaForms are available in the full torso style with a widened crotch for ease of creating tops and bottoms, with the option of having them freely stand on a table top or hang from the included full form stand. The form series is offered in traditional sizing that ranges from 34 to 36, B and C Cup. It is priced at $1,675 plus shipping duties and taxes.

About Alvanon Inc.

Founded in 2001, the Alvanon Group of companies is the global leader in providing full service, integrated fit solutions for the apparel industry.  From its head office in New York, operations center in Hong Kong and operating offices in the UK and Germany, Alvanon provides customised fit strategies and product development tools to the world’s leading fashion brands, retailers, lingerie, swimwear, sportswear, mail order and corporate clothing suppliers.  Alvanon’s fit offer combines the world’s largest database of 300,000 body scans with the unparalleled expertise, products and services provided by a team of over 70 dedicated sizing and body shape professionals.  

Thank you for reading our fashion blog. If you have enjoyed this post or have questions about the article, please post your comments or questions in the comment area below.

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